It’s a smart link that includes all the routing logic needed to automatically open up the app when it’s installed, or fall back to an App Store page if not. What Is A Smart App Banner?Ī mobile smart banner uses a fraction of the screen on a mobile website to inform and encourage users to open the native app, or to install it if they don’t have it. ![]() In this post, we’ll describe the various smart app banner options available on iOS and Android, including how to create fully customized smart banners using Branch Journeys. This is where a mobile site with a Smart App Banner can come into play. If your links are taking those visitors to the App Store page for your app, instead of showing them the article, that’s a lot of disgruntled users who lose interest and return to Facebook. Because of that, mobile websites are still a prominent part of mobile phone usage, especially for discovering new apps.įor example, imagine an existing user shares an article from your mobile app to Facebook, and a number of new visitors click on that article. However, deep linking to and from apps is still not as robust as it should be compared to the web. It has been well known for many years that users prefer native mobile apps to mobile websites. ![]() It has been updated to reflect changes in the current iOS landscape, and the lack of changes in the Android landscape. This blog post was originally published in 2015.
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